Our Beliefs and Vision Statement


The I-C-I Framework[1]:

  • Imagination is the capacity to conceive of what is not yet present or manifest.
  • Creativity is imagination applied (“imagination at work”) to do or make something that flows from the prior capacity to conceive of the new.
  • Innovation consists of further creative actions that advance the form, depth, reach, and richness of that which has been brought into being.


We Believe:

  • Imagination is the bedrock of human creativity.
  • The creative seed is present in every human being and can be nurtured and developed.
  • Innovation can bring about transformation.
  • By fostering creativity in our societies as a whole, and specifically with future generations, North America can remain a leader in innovation and free enterprise.


Why Creativity Matters:

  • A sustainable future depends upon imaginative, creative, innovative solutions to profound and complex challenges.
  • The imagination that is essential to meet these challenges is an underdeveloped and under-utilized resource.
  • The very future of our communities and institutions depends on our ability to nurture and harness imagination to creatively solve problems.
  • If creativity is to be nurtured, systems, institutions and networks must be transformed.


Our Vision is to:

  • Spark local, regional, state and provincial, and national movements to create environments—in our schools, in our workplaces, in our communities and in our public offices—where every person is inspired to grow creatively.
  • Develop a grassroots network to facilitate the exchange of ideas, models and “best questions” as well as providing support and processes for those who want to take part.





[1] Thanks to Eric Liu and Scott Noppe-Brandon, imagination first: Unlocking the Power of Possibility, Jossey-Bass, 2009 who first articulated these definitions slightly adapted by the NCN Board with their permission.