IMAGINE: How Creativity Works
With Jonah Lehrer
May 17, 2012 12pm EST/11am CST
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the bestselling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single “gift” possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our organizations more productive, and our schools more effective.
Jonah Lehrer writes on the topics of psychology , neuroscience, and the relationship between science and the humanities. He has published three books: Proust Was a Neuroscientist, How We Decide , and his newest book Imagine: How Creativity Works. Lehrer graduated from Columbia University with a major in neuroscience. Dr. Lehrer is a Contributing Editor at Wired and a frequent contributor to The New Yorker and NPR’s Radiolab and writes the “Head Case” column for The Wall Street Journal.
Jonah Lehrer’s website: www.jonahlehrer.com